Search Battle - Bing vs. Google
In the world of search engine dominance, Google has held all the cards for a long time. As one of the biggest companies in the world, some believe Google has become too big for its own good. Its “do no evil” motto is losing significance as more and more people become irritated with Google’s perceived arrogance. The newest engine on the scene, Bing, is Microsoft’s next attempt to beat Google out. The questions arise, then: will search engine optimization companies get pulled into the fray? Will website developers have to rethink the way they optimize web pages? Who will win the great search battle of Bing vs. Google?
It seems that it is about time a competitor to Google stepped in, even if is it just another big company like Microsoft. Who else could stand a chance against a dominating power like Google? To re-level the playing field, Bing promises to yield more current and relevant search results. Without competition, monopolies form and progress stops. The search battle between Bing vs. Google, two extremely powerful and rich companies, could change the way websites are optimized forever. Optimizers have been aware since their market was created that search engine optimization is unpredictable. Now it may become even more so.
Bing’s unique, slick interface is attractive and intriguing to the eye. It seems to still have a few kinks to work out, however. On some searches, the up and coming search engine has been known to return results where 90% of the content was irrelevant, especially in image queries. Bing definitely has the potential to compete with Google in the search battle, but it will take time. Google is more than a brand name. It pioneered the way to a free internet economy. Google allows users a free experience while delegating the responsibility of footing the bill to advertisers. Microsoft has always been at the other end of the scale.
Phrases like “Go Google it” have become household sayings. It will take a lot of effort and time on the part of Bing to change that. The search battle has begun, and it will not take long before sides start taking hits. Who knows, in the years to come we may be Binging our way across cyberspace while the degraded Google sits in the corner, alone and forgotten. Whatever the results may be, it will take time to reach any conclusion about the outcome of this battle.
